8 March 2016
MarketLine a major source of company data
MarketLine Advantage is useful to anyone studying business, international finance or globalisation, says David Horne, a subject librarian in the Business faculty team.
MarketLine is a leading producer of worldwide company, industry/market, and country information.The MarketLine Advantage database provides extensive coverage via an intuitive interface which allows for both effective browsing and rapid pinpointing of required content. Its key components are:
· More than 5,700 industry profiles, which include Porter’s Five Forces analysis;
· Over 32,000 company profiles providing SWOT (strengths, weaknesses, opportunities and threats) analyses, with separate sections of MarketLine Advantage focusing on company news, case studies and financial deals;
· Country reports analysing the political, economic, social, technological, legal and environmental (PESTLE) situation in 50 major countries;
· A Databases option, where various types of customised data, such as country statistics and fast moving consumer goods market analytics, can be generated from the data sets in MarketLine Advantage.
While some MarketLine reports are accessible via other interfaces (e.g. Business Source Complete) these represent only a small fraction of the content of MarketLine Advantage. You may also have known these reports by their former brand, Datamonitor.
MarketLine Advantage will be of interest not just to Business School staff and students but potentially to anyone studying aspects of globalisation, and the global marketplace.
Access MarketLine Advantage from:
If you have questions or comments about using MarketLine Advantage, contact a librarian in the Library Business and Economics Team